Be "Chure" About That Brochure

Brochures are an important aspect of any professional's career. Whether you proofread, prepare content, or design them, planning is the key part of the equation. Keep the following four points in mind...

• What is the function of the brochure?
• Will the brochure be mailed out as part of a direct mail campaign or handed out to individual consumers?
• What else will go with the brochure?
• Is the brochure you're working on just one element of a kit or a stand alone?
• Who is your audience?
• Will the piece be given to buyers, sellers, donors, potential employees, volunteers, or some other public?
• What will they want to know and in what order?
• Consider what information is most important to your audience. If you have someone's attention, he/she is likely to read the whole brochure.

To get started in Microsoft Office, check out this short tutorial:

A few examples of brochures to get your creative juices flowing...

(Photo courtesy of servusys.com.)

(Photo courtesy of logodesignguru.com.)

(Photo courtesy of blog.brochureprintingonline.com)

P.S. As always, avoid clip art and stock photography!