Logos, logos, logos. As consumers, we are constantly being inundated with them, and as designers, we know the monumental importance of them. To comprehend the importance of logos, look no further than The Gap's new logo, launched on Oct. 6.
The most interesting aspect of The Gap's new logo is who is talking about it... it's not just us design junkies. Mainstream media has even picked it up. Investors are weighing in. Gap's stock values took a hit the day after the new logo was launched.
The company moved from a navy square with "GAP" in all capital letters in a serif type, to "Gap" in Helvetica type with a much smaller navy square that lays under only part of the "p."
(For an anecdotal clip about the typeface Helvetica, watch below!)
At some point in our careers, we will each likely be part of designing a logo or at least a redesign of an old one. Blogger Jacob Cass suggests there are five principles of an effective logo design:
Simple
Memorable
Timeless
Versatile
Appropriate
When it comes time to sit down and design that logo, skim through this article: How NOT to Design a Logo for even more tips!
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