It's no secret that the father of graphic design is none other than Mr. Paul Rand. Rand is best known for his corporate logos, such as IBM, UPS and ABC. Hmm... Ever heard of those companies before? Thought so. (For a compilation of all the logos Rand designed, click here.)
In the words of graphic designer Louis Danziger:
" He almost singlehandedly convinced business that design was an effective tool. [. . .] He more than anyone else made the profession reputable. We went from being commercial artists to being graphic designers largely on his merits. "
Rand believed that good design comes from "natural talent, relevant ideas and mutual respect" - not just market research. In 1993, Rand wrote that today's graphic design is no longer dynamic and forward moving - but rather average at best.
Rand believed that content and form go hand-in-hand - without content there is no form and without form there is no content.
As Rand himself puts it: Design is everything. Everything!
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